The New World of Coca-Cola Attraction includes a 75,000 square foot Corporate Attraction including the Coke Museum exhibit space, 4-D interactive theater, outdoor park, Far Coast coffee shop, gift shop, retail space, and a precast concrete 650-car parking deck.
The World of Coca-Cola museum achieved a LEED NC 2.2 Gold Certification. The project features sustainable features that reflect Coca-Cola’s corporate commitment to environmental stewardship. About 20 percent of the construction materials for the building were of a recycled or “green” nature, including environmentally friendly bamboo and recycled rubber flooring. Recycled polyethelene terephthalate (PET), the key ingredient in plastic beverage containers, was used in the carpeting. In addition to all the recycled matter that went into the building, almost 90 percent of construction waste from the project was salvaged, reused or recycled. Inside, the air quality has been enhanced through low-emission paints, adhesives, sealants and carpeting. The entire building was designed to optimize energy efficiency and is 30 percent more energy-efficient than standards required by the Georgia state energy code. The attraction also uses 40 percent less water than standard buildings as every faucet and water fixture has been fitted for lowering water consumption. Holder led the LEED documentation process on behalf of the Construction team. Construction of this challenging project began in May of 2005.
Holder acted as the managing partner to the joint venture between Holder, CD Moody Construction and Manhattan Construction. The Joint Venture approach to the Coke Attraction required the Team to work quickly to acclimate to the new team structure. The outdoor park hardscape consists of unique fountains and a reflecting pool. The intricate layout presented challenges for the team which required extensive coordination. The landscaping features in and around the World of Coca-Cola include light colored paving, vegetated grounds and a reflective roof to reduce the urban heat island effect.
Situated in the outdoor park is the Far Coast Coffee Shop. This relatively small portion of the project required close coordination among the Trade Contractors and with the Owner’s food service equipment contractor and other vendors.
The extensive preconstruction process began in December of 2003 and took over two years. Holder provided various preconstruction services, analyzing several schemes and programs. Holder utilized Building Information Modeling (BIM) extensively in designing and purchasing the building foundations, and continued to develop models of building options to facilitate the decision making process.
The Team reached completion on the project in May of 2007 after months of overlap with move-in of the Coca-Cola Company’s operations staff and set-up by show contractors. The attraction held its Grand Opening on May 24, 2007.